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Facebook Content Calendar Strategy for SkyMark IT Limited: Boosting Engagement and Brand Visibility

Project Overview

We created a structured Facebook Content Calendar for SkyMark IT Limited to build a stronger social media presence. The goal was to improve brand visibility, boost engagement, and maintain consistency across posts. By planning content strategically, we helped the company connect with its target audience in Dhaka and increase trust in its IT services.

Objectives

The primary goals of this project were

Build Brand Identity

We focused on creating a consistent Facebook presence that reflects the company’s professional image.

Increase Engagement

We designed content that encourages likes, comments, and shares to strengthen customer relationships.

Boost Visibility

We optimized posting times and content formats to reach more people in Dhaka and beyond.

Establish Authority

We shared valuable and service-focused content to position SkyMark IT Limited as a trusted IT brand.

Approach

Content Calendar Creation

We designed a monthly content calendar with a mix of posts—service highlights, industry insights, customer-focused updates, and engaging visuals.

Smart Scheduling

We posted content at peak activity times to maximize organic reach.

Local SEO Strategy

Created and optimized a Google Business Profile for “Tania Rahman Subhashita.”
Added location-specific keywords to increase local discovery.
Improved visibility on Google Maps and “near me” searches.

Clear Messaging

We crafted engaging captions and creatives that showcased the brand’s services while keeping the tone approachable and professional.

Engagement Tactics

We used CTAs, questions, and polls to invite users to interact and start conversations.

Performance Tracking

We monitored views, interactions, and conversations to measure progress and adjust strategies for better results.

Results

847 Page Views (+283%) – More people discovered the brand on Facebook.

118 Interactions (+321%) – Users engaged more with the content.

1 New Conversation (+100%) – The page received a direct customer inquiry, showing stronger audience interest.

Conclusion

The Facebook Content Calendar improved SkyMark IT Limited’s branding, visibility, and customer engagement. This project shows that with the right planning and execution, social media can create consistent growth and build long-term trust with the audience.